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JR Plant Services & Groundworks

Converting users to clients for a local groundwork contractor company.

JR Plant Services and Groundworks cover domestic and commercial projects across Devon & Cornwall. Their services range from tarmacing driveways and concreting to groundworks, house builds and plant operators. They more of less have you covered for any of your building or landscaping needs.

The business owner, James came to me in the middle of 2016 after attempting to build his own website with GoDaddy’s website builder. As you can imagine the website did not do the business any justice!

The Problem

The services James offers are fairly competitive for his location, so he needed a website that not only looked good but ranked well in search engines. His original website was not performing well for the keywords he wanted and it had a high bounce rate.

The Solution

After discussing what keywords we should be targeting we used a copywriter associate of mine to write professional content for large sections of the website setting the correct tone of voice.

Once the content was completed and signed off by James, I started from scratch for the designs, concentrating on a layout that will convert well for visitors wanting to contact James for his services.

James was up for leaving the design to me, so I chose a colour theme that went well for his line of work, and developed a simple and easy to use website navigation.

The website is built on WordPress using a custom theme. Since going live the website has already paid for itself with the work its brought into the business.